Meet A.J. & Big Justice: The Father-Son Duo Bringing The BOOM! To Social Media
"We bring the BOOM! 💥 We're A.J. & Big Justice and We Like Food! 🍔 Fun! 💯 and Happiness! 😃" If you've spent any time on TikTok or YouTube in late 2023 and early 2024, chances are you've heard this infectious declaration. It's the signature catchphrase of A.J. & Big Justice, the dynamic father-son duo who have exploded onto the social media scene, captivating millions with their authentic charm, energetic personalities, and a deep love for all things Costco.
From humble beginnings reviewing warehouse store items to appearing on national television and even dropping hit singles, A.J. and Big Justice have become a household name. But who exactly are these "Costco Guys" and what makes their content so undeniably captivating?
Who Are A.J. & Big Justice?
At the heart of this viral phenomenon are Andrew "A.J." Befumo Jr., born January 16, 1976, and his son, Eric Justice Befumo, born April 8, 2013. Based in sunny Boca Raton, Florida, this Italian-American duo is known not just for their engaging content, but also for their distinct personal touches – from A.J.'s background in professional wrestling to their flawlessly groomed eyebrows and heavy New Jersey accents that add an extra layer of personality to their videos.
Before their social media fame, A.J. was already known for his career in professional wrestling. This background undoubtedly contributes to the high-energy, performance-driven style that has become their trademark. Big Justice, while still young, has his personal life closely intertwined with their content creation endeavors, showcasing a genuine father-son bond that resonates deeply with their audience.
The Costco Connection: Where It All Began
Their meteoric rise to fame truly began with their adventures at Costco. What started as simple videos of their trips to the popular wholesale store quickly turned into a viral sensation. Their content primarily features:
- Costco Food Court Reviews: They became synonymous with their over-the-top, enthusiastic reviews of Costco food items. Who could forget their take on the Double Chunk Chocolate Cookie? Their reactions are pure gold, making viewers feel like they're right there with them.
- The "Boom or Doom" Rating System: This iconic system is their way of ranking food and products. A "boom" is a signal of approval, often accompanied by A.J. or Big Justice shouting "boom" and flexing a bicep. This visual and auditory cue has become a beloved part of their brand.
- Authentic Reactions: Their genuine excitement and relatable reactions to everyday items, especially food, struck a chord with a wide audience. They embody the spirit of the "Costco Guys" – a nickname that has stuck and is widely recognized.
Their ability to turn a mundane shopping trip into an entertaining spectacle is a testament to their natural charisma and the undeniable chemistry between father and son.
Beyond the Warehouse: Expanding Their BOOM!
While Costco might have been their launching pad, A.J. & Big Justice have proven they are much more than just "Costco reviewers." With over 2.7 million followers on TikTok, they've diversified their content to include:
- Foodie Videos & Challenges: Their love for food extends beyond Costco, with videos exploring various eateries and taking on fun food challenges.
- The "Rizz Face": A unique facial expression that has become another viral signature, often featured in their TikToks and even inspiring collaborations with other creators like "the Rizzler."
- A Music Career: In the summer of 2024, they BOOM-ed onto the rap scene with their hit single "We Bring The Boom," which Rolling Stone even proclaimed "Song of the summer." They've since released two more hits, including a sequel and the festive "Jingle BOOM! 💥 (Official Music Video)." Their music is as energetic and catchy as their videos.
- Wrestling Appearances: Leveraging A.J.'s background, they've competed in wrestling as "Big Boom A.J. and Big Justice." A.J. even signed a one-match deal with AEW, bringing their unique brand of "boom" to the wrestling ring.
- Mainstream Media & Partnerships: Their fame has led to appearances on "The Tonight Show" and collaborations with organizations like Florida Atlantic Athletics, which hosted an "AJ & Big Justice Night" at their football stadium.
- Personalized Content: Fans can even request personalized Cameo videos from the duo, allowing for custom messages, inside jokes, and their signature catchphrases.
A Family Affair
While A.J. and Big Justice are the main stars, their content often features other members of their family, making them truly a "Costco family." Their family of four, including mom Erika and daughter Ashley, frequently appears in their videos, especially during their Costco excursions. This inclusion of the whole family adds another layer of relatability and warmth to their content, showing a genuine family bond that resonates with viewers.
Navigating the Spotlight
The rapid ascent to viral fame comes with its own set of challenges, including navigating online rumors. In 2024, false rumors about A.J.'s death circulated on social media, but these were quickly debunked. This incident highlighted the intense scrutiny and speculation that can accompany online stardom, but the duo has continued to thrive, focusing on their positive and engaging content.
A.J. and Big Justice have truly cemented their place as beloved social media personalities. Their infectious energy, genuine father-son dynamic, and commitment to bringing "food, fun, and happiness" to their audience have created a loyal and ever-growing fanbase. Whether they're reviewing a new snack at Costco, dropping a new hit single, or bringing the "BOOM!" to a wrestling match, this duo proves that authenticity and enthusiasm are a winning combination in the world of online content.
Summary
A.J. & Big Justice are a father-son social media duo from Boca Raton, Florida, who rose to fame in late 2023/early 2024 as "The Costco Guys" through their viral food reviews and "Boom or Doom" rating system. Comprising Andrew "A.J." Befumo Jr. and Eric Justice Befumo, they've expanded their content beyond Costco to include foodie videos, challenges, the "rizz face," and a burgeoning music career with hits like "We Bring The Boom." Known for their high energy, New Jersey accents, and strong father-son bond, they've appeared on The Tonight Show, participated in wrestling, and continue to "bring the BOOM!" to millions of followers across TikTok and YouTube, embodying food, fun, and happiness.
A.J. & Big Justice - Members, Ages, Trivia | Famous Birthdays
Discussion - We Bring The BOOM! Crew Version by A.J. & Big Justice
Who Are 'A.J. And Big Justice?' The Father-Son 'Costco Guys' Behind
